The term “social media“-

Any online media that allows users to interact or socialize with another.

Understanding “Web 2.0” –

meet the customer, client or prospect on their turf.

I will outline some different types of of social media applications

Social Media networking -

Facebook, Twitter, MySpace, LinkedIn, Ning ect.

Social networking sites allow users to add friends, send messages and share content creating community around like minded interests. This is where you customers, clients, prospect and friends are handing out. It is the new “word of mouth”

Social bookmarking – Digg, Delicious

Social bookmarking applications allow users to share their favorite online content with one another while also creating online bookmarks that the user can refer to in the same way he would a bookmark created offline in his web browser.

Blogs – WordPress, TypePad, Blogger as well as many other up and coming, non-branded blogging platforms

Bloggers are author that write blogs about any interest he or she has. You blog site is your very own Social Media Site that you control and you can platform media from others of the same interest on your site. Blogs share your message with the world.

Wikis - Wikipedia

A wiki refers to online content about any particular topic resulting from multiple users working on the same content, but at different times and from different places.

Photosharing - Flickr, Photobucket

Photosharing sites are where people can upload photos to share either privately with only selected other users or publicly.

Geolocation-Gowalla, Foursquare, FacebookPlaces

Geolocation sites are typically used and by smart mobile phone. It allow you to share your location with your social connections and visa-versa. This is a fast-growing area of social media as it has unlimited possibilities due to all the cell phone users. Start learning this technology now, it is how the largest audience can be reached.

Video Sharing - YouTube, iMemories Users upload video content to a site for sharing either privately or public. YouTube is actually the largest social media site with an infinite scope

Here is one more as a bonus and there are a few more I didn’t cover here but you have your hands full here. Don’t start with them all. Find what is right for you and stay open to expanding you reach and scope as you learn more.

Meetups/Events

Meetup.com and Facebook event invites for example. These are very popular for promoting your group events and attracting new members to your groups.

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

Our Social Media White Paper Includes:

How to Optimize Search Engine Results Engage Prospects and Customers on Their Turf (Social Media Networks) Mobile Marketing Strategy – Easy Affordable NOW! Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are a couple ways… Just go to http://www.socialmediapowerconsulting.com Or Text your name, email, and website to: 386-643-4414 Then just watch the Social Media and Mobile Magic

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://tgblogsite.com/socialmediaconsultin/services/ and check out the social media services. We offer full service social media marketing and consulting.

Savvy Networkers (9 million+) have the most connections (61 on average) and are more likely than other segments to use LinkedIn for a wide variety of purposes other than job searching.

They have the second highest average personal income ($93,500) and may often have the word “Consultant” in their job description.
Communication: Senior Executives” (est. 8.4 million) are somewhat less tech savvy and are using LinkedIn to connect to their existing corporate networks.

They have power jobs which they are quite content with, and are likely to have been invited by a colleague and then realized how many key contacts were on the site and started building connections. Senior Executives have the highest average personal income ($104,000) and have titles such as Owner, Partner, Executive, or Associate.

6.6 million users are likely to have received numerous requests from friends and co-workers before deciding to join. They are somewhat less tech savvy and are careful in how they use LinkedIn, tending to connect only to close friends and colleagues and have the fewest number of connections). These people have the lowest average personal income ($88,000) and have titles such as Teacher, Medical Professional, Lawyer, or the word “Account” or “Assistant” in their job description.

6.1 million users may be working, but are open and looking for other job options often on CareerBuilder.com, perhaps in part because they have the lowest average personal income ($87,500). They are fairly tech savvy and use SNS for both corporate and personal interests.

* Most users connect to people they know, including those they’ve met only over the phone
* Users like the professional and business oriented look and feel of LinkedIn compared to other SNS
* Users tend to be more senior (56% are “individual contributors”, 16% are management level, and 28% are director/VP level or above)
* The majority (66%) are decision makers or have influence in the purchase decisions at their companies (decision makers also tend to be more active on LinkedIn)
* And perhaps most interestingly, the greater the number of connections the greater the likelihood of higher personal income – those with personal incomes between $200K-$350K were seven times more likely than others to have over 150 connections!

According to Nielsen, LinkedIn grew a whopping 319 percent since last year (2007).

This could be a direct result of the growth of social media networking sites into demographics that traditionally stay away from social networking.

These stats come from http://socialmediastatistics.wikidot.com/linkedin.

What it tells me is that LinkedIn is the place where alot of business can begin. You will want to position yourself on LinkedIn and grow you network it could be the most advantageous move you can make right now.

Is your business positioned to profit from Social Media?

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

Our Social Media White Paper Includes:

How to Optimize Search Engine Results Engage Prospects and Customers on Their Turf (Social Media Networks) Mobile Marketing Strategy – Easy Affordable NOW! Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are a couple ways… Just go to http://www.socialmediapowerconsulting.com Or Text your name, email, and website to: 386-643-4414 Then just watch the Social Media and Mobile Magic

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://tgblogsite.com/socialmediaconsultin/services/ and check out the social media services. We offer full service social media marketing and consulting.

People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.

YouTube users are broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. With such a large and diverse user base, YouTube offers something for everyone.

If you are missing out on YouTube as a social media source for business , you are missing the boat!

Is your business positioned to profit from Social Media?

Watch this video on “Why YouTube Matters in Social Media“

http://www.youtube.com/watch?v=vvRTXFdz8sw

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

Our Social Media White Paper Includes:

How to Optimize Search Engine Results Engage Prospects and Customers on Their Turf (Social Media Networks) Mobile Marketing Strategy – Easy Affordable NOW! Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are a couple ways… Just go to http://www.socialmediapowerconsulting.com Or Text your name, email, and website to: 386-643-4414 Then just watch the Social Media and Mobile Magic

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://tgblogsite.com/socialmediaconsultin/services/ and check out the social media services. We offer full service social media marketing and consulting.

DID YOU KNOW that Facebook has 350 Million users and 100 Million of those are in the U.S.?

The average user spends 55 minutes per day on Facebook – imagine capturing some of that time for YOUR business!

Is your business positioned to profit from Social Media?

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

Our Social Media White Paper Includes:

How to Optimize Search Engine Results Engage Prospects and Customers on Their Turf (Social Media Networks) Mobile Marketing Strategy – Easy Affordable NOW! Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are a couple ways… Just go to http://www.socialmediapowerconsulting.com Or Text your name, email, and website to: 386-643-4414 Then just watch the Social Media and Mobile Magic

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://tgblogsite.com/socialmediaconsultin/services/ and check out the social media services. We offer full service social media marketing and consulting.

Here are 10 thing that you may consider about Social Media

1. Social Media is the new “word of mouth” marketing.

2. Social Media is an opportunity for you to have two-way conversations with your customers.

3. You can find out what your customer thinks about your brand without the expensive focus groups and research – they’ll tell you… and each other!

4. While YouTube, Facebook, Twitter and LinkedIn are the “Top Stars”, there are many other services on which you can connect to your customer as well!

5. Blogging is another form of social media – and a great way to generate traffic from the search engines!

6. Your content needs to be more than a sales pitch – use social media to give them information and gain their trust.

7. While social media allows you to be personal and professional with your customers, you should keep your personal and professional pages separate.

8. You can reach your customers with exclusive deals or information and should have a clear plan on how – make them feel like they are “in the loop” with their favorite products!

9. Be sure to let the world know you are on social media sites, via your website, publications, menus, advertisements – wherever you reach your customers!

10. You can start small, but you MUST start somewhere.

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

Our Social Media White Paper Includes:

How to Optimize Search Engine Results Engage Prospects and Customers on Their Turf (Social Media Networks) Mobile Marketing Strategy – Easy Affordable NOW! Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are a couple ways… Just go to http://www.socialmediapowerconsulting.com Or Text your name, email, and website to: 386-643-4414 Then just watch the Social Media and Mobile Magic

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://tgblogsite.com/socialmediaconsultin/services/ and check out the social media services. We offer full service social media marketing and consulting.

According to a recent survey from Opus Research (http://www.empirix.com/news/press/2010/2010-11-17.asp),
55 percent of all respondents are already using social media to communicate with customers. Think about that and then think where you want your business positioned to profit from  the social  media boom in the year to come.

Are you one of those who is adapting to the needs of your customers, both internal and external?

If your company isn’t taking social media marketing into consideration with the requirements of this changing market, it is likely that your competitors are.

Those organizations that do not move with the times will quickly be left behind.

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

Our Social Media White Paper Includes:

How to Optimize Search Engine Results Engage Prospects and Customers on Their Turf (Social Media Networks) Mobile Marketing Strategy – Easy Affordable NOW! Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are a couple ways… Just go to http://www.socialmediapowerconsulting.com Or Text your name, email, and website to: 386-643-4414 Then just watch the Social Media and Mobile Magic

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://tgblogsite.com/socialmediaconsultin/services/ and check out the social media services. We offer full service social media marketing and consulting.

Customers will always want to communicate in their preferred way. Choice has been – and still is – king.The majority of all people who communicate with vendors want to speak with a person.

At the same time, other methods of communication such as video, IM and social networks are growing in importance and usage. Therefore, as you develop a unified communications plan, it is critical to gain an understanding of the preferred methods of communication for your particular audience.

If you meet customers on their terms, you will gain their confidence and you will keep their business.

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

Our Social Media White Paper Includes:

How to Optimize Search Engine Results Engage Prospects and Customers on Their Turf (Social Media Networks) Mobile Marketing Strategy – Easy Affordable NOW! Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are a couple ways… Just go to http://www.socialmediapowerconsulting.com Or Text your name, email, and website to: 386-643-4414 Then just watch the Social Media and Mobile Magic

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://tgblogsite.com/socialmediaconsultin/services/ and check out the social media services. We offer full service social media marketing and consulting.

Realizing that employing social media in the marketing mix is a long-term commitment to change, the best way to start is to pick manageable, measurable goals.

Pick a small number of social media goals for the coming year. Some possibilities:

Don’t try to do all of these things at once. Pick the ones that are most likely to be possible for your company to start and sustain.

Set up the top 4 social media and take the time to brand them. YouTube, Facebook and business pages with social media hook, Twitter and LinkedIn. All of this can be done and automated to capture freinds, followers and leads and drive these people to you Website. Build slowly, create relationships, over deliver, meet the friend or customer on their truf, educate them on your business and gain trust.

In our Social Media Consulting company we do all full service or part of this for our clients. Question,Where is your times more productively spent?

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

Our Social Media White Paper Includes:

How to Optimize Search Engine Results Engage Prospects and Customers on Their Turf (Social Media Networks) Mobile Marketing Strategy – Easy Affordable NOW! Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are a couple ways… Just go to http://www.socialmediapowerconsulting.com Or Text your name, email, and website to: 386-643-4414 Then just watch the Social Media and Mobile Magic

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://tgblogsite.com/socialmediaconsultin/services/ and check out the social media services. We offer full service social media marketing and consulting.

Don’t expect overnight success. Sure there are videos that go viral, contests that attract a lot of buzz, and Facebook  pages that get a lot of fans. But what comes after those efforts? When the tools change or evolve (and they surely will) how will social media fit into your company’s overall strategy and help it reach long-term goals?

Once you have created the community, listen to it. Base your strategy on what you discover through through your community. Doing so will help build customer trust and loyalty.

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

Our Social Media White Paper Includes:

How to Optimize Search Engine Results

Engage Prospects and Customers on Their Turf (Social Media Networks)

Mobile Marketing Strategy – Easy Affordable NOW!

Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are a couple ways… Just go to http://www.socialmediapowerconsulting.com Or Text your name, email, and website to: 386-643-4414 Then just watch the Social Media and Mobile Magic

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link
http://tgblogsite.com/socialmediaconsultin/services/ and check out the social media services. We offer full service social media marketing and consulting.

If the direction doesn’t come from the very top, managers, despite the best intentions of agencies and consultants, social media integration is bound to meet huge resistance until top management says it’s OK to spend time and money to integrate it into the company’s marketing and culture.

Willingness to change is the new bottom line for every business today. But top management has to buy in before change can begin.

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

To get my FREE Social Media White Paper

There are a couple ways… Just go to http://www.socialmediapowerconsulting.com Or Text your name, email, and website to: 386-643-4414 Then just watch the Social Media and Mobile Magic

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.lifeworksglobalnetwork.com/social-media-services/ and check out the social media services. We offer full service social media marketing and consulting.